Introduction
Blue Relay is a Botswana-registered company providing professional WhatsApp communication solutions, including WhatsApp Business setup, optimization, and advanced automation systems for businesses.
Our services may include configuring WhatsApp Business profiles, organizing messaging workflows, and implementing automation systems to improve customer communication.
We are committed to protecting personal information and ensuring that all data is processed lawfully, transparently, and securely in accordance with the Botswana Data Protection Act and other applicable data protection regulations.
Our Role in Data Processing
Blue Relay provides WhatsApp Business setup, optimization, and automation services to business clients.
In most engagements:
Our clients act as the Data Controller, determining the purpose and means of processing personal data.
Blue Relay acts as the Data Processor, processing personal data strictly on behalf of and according to the documented instructions of the Data Controller.
We do not own, control, or independently exploit client customer data
Information We Collect
A. Business Client Information
We may collect:
Business name
Contact person name
Email address
Telephone number
Billing and contractual information
This information is used for account management, service delivery, and communication.
B. End-User Data
Through WhatsApp Business setup, optimization, and automation systems, we may process:
WhatsApp phone numbers
Message content
Appointment or booking details
Customer support interactions
Service inquiries
This data is processed solely for the purpose of providing chatbot and automated communication services to our clients.
Blue Relay does not use end-user data for independent marketing, profiling, or resale purposes.
Legal Basis for Processing
Personal data is processed on one or more of the following legal bases:
Customer consent to communicate via WhatsApp
Performance of a contract with our business clients
Legitimate business interests in providing secure communication systems
Compliance with legal obligations
End-user consent is obtained by our clients prior to initiating communication through WhatsApp automation systems.
Data Use and Purpose Limitation
Blue Relay processes personal data strictly for:
Delivering WhatsApp Business setup and optimization services
Delivering WhatsApp chatbot and automation services
Managing and optimizing messaging workflows
Technical support and troubleshooting
Service performance analysis
Legal and regulatory compliance
We do not sell, rent, trade, or commercially exploit personal data.
Data Sharing and Third Parties
To provide our services, personal data may be processed through:
WhatsApp / Meta Platforms
Cloud hosting providers
Authorized technical service providers
All third-party service providers are selected based on appropriate security and compliance standards.
We may disclose personal data if required by law or lawful authority.
Data Security Measures
Blue Relay implements reasonable technical and organizational safeguards to protect personal data against:
Unauthorized access
Accidental loss or destruction
Unlawful processing
Alteration or disclosure
While we take appropriate measures, no internet-based system can guarantee absolute security.
International Data Transfers
Where required for service delivery (e.g., WhatsApp infrastructure), data may be processed outside Botswana. Such transfers occur under appropriate safeguards and contractual protections to ensure data security and compliance.
Individual Rights
Under applicable data protection laws, individuals may have the right to:
Access their personal data
Request correction of inaccurate data
Request deletion where appropriate
Object to certain processing activities
Withdraw consent where processing is consent-based
Requests should be directed to the relevant Data Controller (the client business). Blue Relay will assist clients in responding to such requests where required.
Client Responsibilities
Our business clients are responsible for:
Obtaining lawful consent from their customers
Providing transparent communication about WhatsApp messaging
Complying with applicable data protection registration requirements
Providing access or administrative permissions necessary for WhatsApp Business setup and configuration
Ensuring that all communication conducted through WhatsApp complies with WhatsApp Business Platform policies and applicable messaging consent requirements.
Blue Relay processes data solely under client instruction.
Contact Information
For privacy-related inquiries, please contact:
Blue Relay
Email: info@bluerelay.org
Location: Gaborone, Botswana
Policy Updates
Blue Relay reserves the right to update this Privacy Policy as necessary. Updates will be published on this website with a revised effective date.